![]() Those advertisers who would like to specify exactly with which accounts they would like to advertise often consider KOL (key opinion leaders) route rather than WeChat official account advertising. Advertisers have no way controlling and specifying exactly where their ads should appear. If you’re an avid sports fan wanting all the latest news on football, tennis, golf and WWE (among many other sports) then the Ten Sports official account is the place for you. At the moment, WeChat is the one deciding on which accounts ads should be served. Ten Sports, the most popular sports channel in India has launched their official account on WeChat. Ten Sports, the most popular sports channel in India has launched their official account on WeChat. Applying with your overseas legal entity. In the past, WeChat official account advertising has been criticized for low CTR and the lack of control on the advertiser’s part. Ten Sports, the most popular sports channel in India has launched their official account on WeChat. As a foreign business, you will need to apply for an Official WeChat account. PhD, master, bachelor, high school, primary schoolĬurrently following your public account, already using your app, collected a WeChat coupon from ads within the past year, and showed interest in your previous ads during the past year. Single, married, newly married or raising a child ![]() WeChat would immediately show how many users are in each of the chosen combination of criteria. Here are some of the examples of WeChat official accounts advertising banners: Minimum daily budget is set to RMB 50 for text/image ads and RMB 200 for videos. CPM prices range between RMB 5 and 25 depending on the city type and ad type (video ads are more expensive).ĬPC is bidding based with the minimum bid set at RMB 0.5 but would most likely be much higher than the minimum, especially for highly competitive industries. There are also two models available: CPM and CPC. Users are not allow to log in to WeChat for Windows/Mac without login on mobile. Running WeChat account ads may also be significantly cheaper compared to WeChat Moments ads – the minimum required to start is set to RMB 1,000 (~USD 150). Log in to WeChat for Windows/Mac on PC and confirm your login on mobile. ![]() Who can use the WeChat official account ads?Īt present, all types of accounts are eligible to run official WeChat account ads and there are no limits on the industry types like in the case of WeChat Moments ads. WeChat official account ads are displayed in the form of a banner appearing at the bottom of a WeChat article published at another WeChat Official Account. WeChat official account ads involve WeChat advertiser on one hand and WeChat publisher on the other. ![]()
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